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According to  Moz, [1]  a leading search engine optimization (SEO) firm, it’s no longer good enough to focus most of your web pages’ keyword optimization efforts on one keyword alone. It’s all about multiple keywords. Here’s why: Focusing on one keyword per page will often lead to weak, surface-level content....

For small businesses in the service industry, your ability to book appointments and fill your schedule is one of the biggest indicators for success. But the way we see it, booking appointments is only half the battle. Think about it this way: Do you make money when a customer books...